How to boost your profits without any effort!

This relates to my previous email to you, and I just wanted to provide you a useful way of measuring your promoting results with the least amount of effort.

Let me use an example first:

Would you invest $50,000 into different stocks, and bonds, ignore them for a month, and then at the end of the month “just see” how points panned out and whether you made or lost money?

Almost certainly not. You would most likely be tracking each and every stock daily and dump the ones bleeding profits away before they can cost any more income!

So why would you spend thousands of dollars on numerous advertising ideas, and not TRACK them regularly to see that are producing funds and which are losing cash?

If you aren’t taking the time to measure and track every single of your marketing channels, then you will be essentially gambling or hoping on blind luck to make funds.

Should you don’t currently have a method of tracking your marketing and marketing, then you Will need to develop one, and in the event you are currently advertising in a way that can’t be accurately tracked…then why are you using it?

For all you know it’s COSTING you income with NO positive ROI…and I don’t think you are inside the organization of simply wasting money!

So how can you produce a simple tracking system for your marketing?

Here’s a couple ideas:

1) Associate a “promo code” in each and every kind of advertising (Yellow Pages, Newspapers, and so on) that buyers must mention in order to receive a discount. Then train your staff to ask if the client had a promo code to receive a unique discount, this will tell you where the Purchasing clients are coming from.

2) Attach redeemable coupons into your print marketing materials (flyers, brochures, business cards, etc.) to ensure that the customer is truly bringing in your effective advertising with them.

3) Simply ASK each consumer how they found out about your enterprise, specific offer, location etc. (told you it was basic!)

Three ways to immediately begin seeing where your most useful marketing dollars are being spent! Now you just need to implement them.

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1. IVAN — June 26, 2010 @ 11:17 PM

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